Alteori's view on the Burger King fiasco.
The thing is, the first tweet merely reveals the reader's personal bias. Don't blame Burger King for you seeing the world through the lens of misogyny.
I mean, if Burger King had posted, "Women do not belong in the kitchen," I would imagine that there would be just as many people offended. How dare you say where women do or do not belong! I cook in my kitchen all the time!
This was supposed to be both an object lesson about pre-judging and to raise awareness about something Burger King thought was important enough to donate money towards. Instead, it became another example of outrage culture and how the outrage mob refuses to back down from anything, even when it's clear they've just been triggered to show just how triggerable they are.