We had a chap here in England that put his name down for UKIP (The Britex party, no they were not Right Wing extremists. The referendum proved that.) They wanted to have candidates in every seat at the Local Elections so people could express their feelings about the EU during those elections.
"Bugger." He said. "Never expected to to win." !
"This is going to be a pain in the ass. I've a business to run. But I suppose I'll just have to front up and start taking this seriously."

Kayye West may be like that man ! Give him ago

Lol, you guys blind? Its to take votes off the Dems. Its a very clever thing to do. He is behind Trump 100%.

This is just a marketing/PR ploy to get people to buy his merchandise. If he is serious he would have put his hat in the ring a year ago.
I will also suggest that he is doing this to draw the poc vote away from Biden and the Democrats, they need those votes to actually win, and if these voters do swing to that then these idealistic white leftist will not want to seem racists and will vote for him as well and Biden will lose the election.
This actually might be a strategy to reduce the votes for Biden in the election, let's be honest the poc who were going to vote for Trump is still going to vote for Trump, not be phased by voting for some has been performer.

The only success he will have in this will be taking black votes away from Trump and Biden.

the devil is in the details.

i figured Kanye for 2024 so this quickens things. actually, i should have expected a quickening since this is the 2020's and 4 years is a 3 new social media platforms and 17 major social upheavals away.

kanye won't need a set of policy statements since he know almost nobody cares about them and in fact almost no platform is ever acted on at all by potus.

how serious is kanye? who knows

I must admit, just about anybody would be far more suitable than Groper Joe though.