The same thing could be said of ideas: good ideas attract people like flies to honey. You don't have to force people - whether it be through social media shaming, censorship, or even implied threats - to adopt a good idea. Good ideas create their own evangelists.
Wokeness attracts people because it makes them afraid of what will happen if they DON'T join. They see what happens to people who go against the woke narrative and they don't want any part of that.
Draw your own conclusions.