I have a few friends in Japan and they tell me about Japanese traditional customs now and then. While Japan is one of the countries with the most advanced technology, it is remarkable that the Japanese still appreciate old customs which are many centuries old. Tsukimi, moon viewing, is one of such customs. The Japanese relationship with nature is quite special. Embracing tradition also seems to create business opportunities.
My attention started to wane when the fast foods were mentioned but I am happy I stayed for the full presentation.